Roundtable “Measurement Maturity Mapper: How to Measure PR?”

PR News is proud to present AMEC standards in Russia and on November 20, 2019 the company organized its first offline event during the AMEC Measurement Month after 6 years of been part of this global initiative. The roundtable was dedicated to Measurement Maturity Mapper (M3) and the ways how PR and communications can be measured nowadays in Russia. The activity gathered leading industry practitioners and experts who discussed M3 tool developed by AMEC.

To make M3 diagnostic tool available to a wider audience PR News translated it into Russian (please, follow https://www.prnews.ru/about-company/expertise/standarty/mapping). Lilia Glazova, CEO of PR News presented the survey which was based on the data from 38 Russian companies collected by M3 tool. This enabled to highlight the maturity of communications measurement in different sectors like electronics, technology and others. The participants were in favour of using measurements no matter what, the idea that measurement can save the company’s money and that the appropriate tool for measurement can even increase the budget for PR.

The round table gathered about 120 PR professionals. The speakers were Maria Zaikina, PR and Communications Director, Ozon.ru, Anton Zapolsky, Head of public relations department, Sovcombank, Tatiana Zvereva, PR Director, SAP, Kermen Mandjieva, strategic communications expert.