Risk analysis provides a comprehensive assessment of negative coverage. We don’t monitor crises in real time, but analyze the negative effects on your company/brand and/or competition that already occurred and could have impact in the future. This helps:
- manage risks effectively;
- control the media situation; and
- handle negative situations effectively to prevent any impact on your reputation.
How is it done?
Retrospective analysis of risks allows us to identify typical scenarios and track response from the target audience and the media to paint the full picture. Specifics depend on your needs. In the automotive industry, for example, parts that receive a lot of complaints could pose a risk to an automaker and by analyzing the issue we can identify weak points of the products and help the client select adequate response: issue a recall, fix the problem or replace the faulty part.
Crises are categorized by scale, risk potential, speed and extent of the spread, which is especially convenient for entities that receive negative coverage on a regular basis, including banks, insurance companies, etc.
What do you get as a result?
You get a chart of risks broken down by type, progress, stakeholder reaction, etc. and our recommendations on ways to prevent them or minimize their impact. This information gives you an understanding of what risks you need to respond to and how, and helps with the development of a crisis communication strategy with scripts and Q&As to protect your reputation in the future.