In 2020 PR News designed its own PR News Academy. This virtual educational program of four courses enables to its takers such as PR, marketing and advertising professionals to train in measurement and evaluation of communication.
Integrated Evaluation Framework or IEF is an interactive tool designed by AMEC (International association for the measurement and evaluation of communication).
PR News had a big year in 2021, celebrating its 15th anniversary and winning industry recognition with a number of trophies. One of the central events of the awards season was the 2021 AMEC Communication Effectiveness Awards, the Oscars of media measurement, announced on November 30. For the first time in its history, PR News won three awards including for Research and Measurement Team of the Year.
On November 25, 2021, PR News, a communications research company, and Pressrelations, an international service provider for cross-media monitoring, analysis services and software solutions, hosted their first joint session called ESG transformation - Measuring new business narratives as part of AMEC Measurement Month 2021 to discuss environmental, social and corporate governance (ESG) and its long-term impact on business and communications.
The past year definitely was a test of resilience for the communications industry and its readiness for change