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AMEC’s Integrated Evaluation Framework

Integrated Evaluation Framework or IEF is an interactive tool designed by AMEC (International association for the measurement and evaluation of communication). It helps PR and communication professionals to plan the activities, set SMART objectives and measure the results of the campaigns. This unique tool can be used by organizations with any size of the budget working on any industry. IEF made for practitioners to lead them through measurement and evaluation of the effectiveness of communications to achievement strategic and business goals. The framework combines meaningful approach, step-by-step process and expertise of the leading global organization.

Start your measurement journey by filling each tile not matter on what stage of the campaign you are now. IEF, introduction and all additional information can be found on AMEC’s official website