Communications Research and Consulting
With 10 years of experience in the industry and a staff of highly qualified analysts and communications experts, we offer research of any scale and complexity, specially developed methods and unconventional solutions to the most challenging tasks.
PR News offers a full range of communications research and consulting services including:
- Reputation audit based on stakeholder monitoring and non-financial asset and risk management evaluation;
- Media audit (journalist polling) an independent evaluation of PR campaigns and optimization solutions that may prove critical to an effective strategy;
- Communications audit, a comprehensive evaluation of a company’s media image and all aspects of its PR operations to help, when changing strategy, identify most effective methods and techniques to advance its business;
- Communication strategy development for effective brand development; reputation audit is used as the basis to formulate a concept and a set of tasks to develop the brand and promote it in the media;
KPI development and evaluation – KPIs (amount of media coverage, key messages, sentiment, reach, recognition, etc.) are the key metrics of a project/brand/company’s stability and success;
Recommendations on PR strategy based on a company’s reputation, KPIs, communications strategy, etc.;
Social media audit – opinions of independent audiences are especially valuable when it comes to brands and their positioning. Social networks are a section of the media that reacts the fastest to developments. For social media audit, both the most popular social networks - Facebook, VKontakte, Twitter and Instagram – and online forums and communities dedicated to discussion of certain topics are looked at.