Leader in Communications Research
We will draw up a technical specification for your task, develop a plan and select the optimal range of services.

Communications Research and Consulting

With 10 years of experience in the industry and a staff of highly qualified analysts and communications experts, we offer research of any scale and complexity, specially developed methods and unconventional solutions to the most challenging tasks.

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PR News offers a full range of communications research and consulting services including:

  • Reputation audit based on stakeholder monitoring and non-financial asset and risk management evaluation;
  • Media audit (journalist polling) an independent evaluation of PR campaigns and optimization solutions that may prove critical to an effective strategy;
  • Communications audit, a comprehensive evaluation of a company’s media image and all aspects of its PR operations to help, when changing strategy, identify most effective methods and techniques to advance its business;
  • Communication strategy development for effective brand development; reputation audit is used as the basis to formulate a concept and a set of tasks to develop the brand and promote it in the media;

Our Advantages

More than 10 years of experience
in media monitoring and analysis
Own archive
of glossy and specialty periodicals (over 400 publications)
International client service
and in-house English translation
International standard of service
and extensive expertise
Customized media lists
formats and delivery schedules
Fast service
monitoring services available the day after confirmation
Monitoring of all types
of media in Russia & CIS
Special prices
for FIBEP members

KPI development and evaluation – KPIs (amount of media coverage, key messages, sentiment, reach, recognition, etc.) are the key metrics of a project/brand/company’s stability and success;

Recommendations on PR strategy based on a company’s reputation, KPIs, communications strategy, etc.;

Social media audit – opinions of independent audiences are especially valuable when it comes to brands and their positioning. Social networks are a section of the media that reacts the fastest to developments. For social media audit, both the most popular social networks - Facebook, VKontakte, Twitter and Instagram – and online forums and communities dedicated to discussion of certain topics are looked at.

PR News is the Winner of