PR News Academy
In 2020 PR News designed its own PR News Academy. This virtual educational program of four courses enables to its takers such as PR, marketing and advertising professionals to train in measurement and evaluation of communication. With its 15 years of experience in communication research PR News is glad to share its knowledge with the students and in practice immerse them in the "inner kitchen" of the analyst, learn to analyze large amounts of media data, interpret and get the meaningful insights. Each course contains theory with industry standards, best case studies and training materials which cannot be found elsewhere, practice part and individual consulting by request.
The program consists of four courses
- Search for Insights and KPI’s in PR
- KPIs in Digital Communications
- Reputation or stakeholder research
- PR Math
PR News established the Academy also to organize the knowledge in the industry, to popularize research in PR and to form the culture of setting KPIs. PR News Academy is also the main part of the wider strategy of PR News in the field of education of the industry in Russia which also includes professional standards, dedicated Telegram channel and lectures on the leading PR schools and universities in Russia.
The courses can be found here in Russia language.