Lilia Glazova is a New Chair of AKOS (Russian branch of ICCO)
At a meeting on March 13, members of the Russian Association of PR Consultancies (AKOS) which is the Russian branch of ICCO elected Lilia Glazova, CEO of PR News, chairwoman of the association for 2020-2022.
The Russian PR industry’s authority on communications measurement, Lilia Glazova has been leading PR News, a media monitoring and analysis specialist, since 2006, having begun her career path at the company as head of the analytical department. She became owner of PR News in 2017.
Lilia Glazova was ranked among Russia’s Top 1,000 Managers in 2019 and has served on the judging panels of Russia PR industry competitions Silver Archer and Crystal Orange.
She actively participates in educational efforts targeted at the PR community and its future members as a guest lecturer on communications research at the leading universities in Russia such as Moscow State University, MGIMO University, Peoples’ Friendship University of Russia, Higher School of Economics, Moscow PR School, MACS and other.
Lilia Glazova, chairwoman, AKOS: “The communications market exists today in a state of perpetual transformation, with channels, approaches, technology, media consumption and even values changing all the time. I believe that joining the industry’s forces is especially crucial now to form new standards for it that would meet current needs and, most importantly, to apply them to practice. I am confident that by pooling the expertise of all members of the association, we can tackle any task and meet any and all market challenges.”
Elena Fadeeva, Managing Director, FleishmanHillard Vanguard, has been elected to represent AKOS at ICCO.
AKOS was formed March 16, 1999, and joined the most authoritative independent Russian companies working in the field of public relations. To date, the Association includes 47 professional companies. AKOS is a Russian branch of the International Association of Consultancies in the field of public relations (ICCO).
ICCO, founded in 1988, consists of associations representing 66 countries across the globe: from Europe, Africa, Asia, the Middle East, the Americas, and Australasia. Collectively, these associations represent over 3,000 PR firms.
