AMEC Summit 2021

AMEC Global Measurement and Evaluation Summit second time in its history was a virtual event went through May 26-27, 2021 and was dedicated to Communication Accountability. Traditionally the programme was highly topical and included analytics and measurement best practice from around the word.  

Lilia Glazova, PR News CEO presented a pro bono research "PR Trends 2021. The New Normal: is there PR after a pandemic?".  PR News conducted a survey of expert opinions and analyses of the key trends in the communications world to see what content is viewed as most effective. To identify the top 10 communications trends of the year, a proprietary content analysis method was used. The media outlets were analyzed to find the expert opinions and comments on the future of communications. Then these mentions were counted and put together for a picture of where the future of the industry lies. Based on the survey, the top three trends in communications in 2021 are digitalization, effective content and ethics. Detailed info about these trends can be found here.

"As a rule, PR News pays more attention to PR industry in Russia. But this time we have come further and expanded the research to the global scale", says Lilia Glazova.

AMEC Awards which was always a part of AMEC Summit will be held separately. This year’s winners will be announced in the fall of 2021.

The International Association for Measurement and Evaluation of Communication (AMEC) is the world’s largest media intelligence and insights organization, representing companies and practitioners who provide media evaluation and communications research. AMEC currently has more nearly 200 members in 86+ countries.