Leader in Communications Research
We will draw up a technical specification for your task, develop a plan and select the optimal range of services.

KPI Monitoring

Key performance indicators (KPIs) help measure the effectiveness of a company’s PR team or a PR campaign and see if targets are achieved and processes are optimal. KPIs can be used to measure almost anything, including loyalty of audiences and changes in their behavior. By monitoring KPIs, you make sure that tasks are completed and strategic targets are achieved. Additionally, it helps improve customer loyalty, spot patterns and trends and adjust them, and even reduce business process costs. As a result, you ensure that you set goals that you can realistically achieve.

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How a KPI monitoring system is organized?

We develop a KPI monitoring system based on your communication goals and tasks and in compliance with the AMEC Framework, using both criteria specific to your goals and aggregate metrics for maximum effect.

Each area of PR efforts is examined using a special list of criteria. We select measurable KPIs that are tied to specific goals across 2-3 levels:

  • communication channels;
  • target audiences; and
  • business outcomes.

Our Advantages

More than 10 years of experience
in media monitoring and analysis
Own archive
of glossy and specialty periodicals (over 400 publications)
International client service
and in-house English translation
International standard of service
and extensive expertise
Customized media lists
formats and delivery schedules
Fast service
monitoring services available the day after confirmation
Monitoring of all types
of media in Russia & CIS
Special prices
for FIBEP members

For instance, when analyzing media coverage, we monitor reach, share and tone of pieces communicating key messages. When evaluating the impact of such coverage on target audiences, we examine their knowledge of brands.

As a result, you get a report in one of the following formats:

  • Scorecard – a list of indicators with graphics, providing a brief record of relations between targets and results.
  • Dashboard – a report with more indicators than the scorecard updated daily or as often as you need.
  • Report – a full analytical report with graphics, ideas and recommendations, including on steps to improve your KPI system.

Our Awards

Gold AMEC 2021
AMEC team of the year 2021
SABRE Awards 2021
Eventiada IPRA, Silver Mercury
AMEC Awards 2020 Gold and Bronze
AMEC Awards 2017
Gold Quill 2016
AMEC Awards 2016
Digital Impact Awards 2015
AMEC Awards 2015
AMEC Awards 2014