Leader in Communications Research
We will draw up a technical specification for your task, develop a plan and select the optimal range of services.

Media audit

For media audit, which provides a look at your press relations team, we poll members of the media. It is usually done once or twice a year to evaluate your PR team’s performance, see if they meet the KPIs, identify and rectify any issues.

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Media audit is available separately or as part of a package with reputation audit.

How is it done?

We start by making a list of media outlets and journalists – national, regional and niche - whose opinions may be useful in addressing your needs. Then we compile a list of questions for interviews, which we usually do by phone, about the work of your PR team, including whether:

  • the creative component and response speed are adequate;
  • the information on your company’s website is sufficient;
  • the information provided by your PR team on a specific event is sufficient; and
  • members of your PR team are friendly, open, etc.

Our Advantages

More than 10 years of experience
in media monitoring and analysis
Own archive
of glossy and specialty periodicals (over 400 publications)
International client service
and in-house English translation
International standard of service
and extensive expertise
Customized media lists
formats and delivery schedules
Fast service
monitoring services available the day after confirmation
Monitoring of all types
of media in Russia & CIS
Special prices
for FIBEP members

We also ask the journalists about their preferred way of receiving information, communication channels they use, etc.

Sometimes we use a list of obvious, standard questions for a qualitative and quantitative assessment in order to get the full picture and see if your PR activities need adjusting to be more effective.

We put the polls in a report together with media analytics and recommendations on adjustments.

Our Awards

Gold AMEC 2021
AMEC team of the year 2021
SABRE Awards 2021
Eventiada IPRA, Silver Mercury
AMEC Awards 2020 Gold and Bronze
AMEC Awards 2017
Gold Quill 2016
AMEC Awards 2016
Digital Impact Awards 2015
AMEC Awards 2015
AMEC Awards 2014