Leader in Communications Research
We will draw up a technical specification for your task, develop a plan and select the optimal range of services.

Custom Research

We do exploratory research to try out ideas, gather hypotheses, look for insights and answers to strategic questions which is impossible to do using standard methods.

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Carefully tailored to your needs, however complex they may be, such research helps develop or adjust your communication strategy or find a solution to a specific problem. It is usually done once or every 2-4 years, instead of on a regular basis, and helps make further communications more effective and precise.

How is it done?

The point of custom research is not to just monitor print and digital media, analyze the competition’s actions or track changes in the core of loyal customers over a specific period of time. It is much more complicated and the reasons companies do it are usually complex and often unique.

You tell us what you need and we come up with a unique research plan, develop methodology, use various techniques and tools, and conduct preliminary quantitative and qualitative research.

Our Advantages

More than 10 years of experience
in media monitoring and analysis
Own archive
of glossy and specialty periodicals (over 400 publications)
International client service
and in-house English translation
International standard of service
and extensive expertise
Customized media lists
formats and delivery schedules
Fast service
monitoring services available the day after confirmation
Monitoring of all types
of media in Russia & CIS
Special prices
for FIBEP members

For instance, focus groups are used to gauge public sentiment, semantic and media analysis to adjust the content strategy and business processes, and speech emotion analysis could be the best way to understand what kind of speaker a person is and what emotions they transfer onto the public.

All this is done by our analysts but also using the latest digital technology when necessary. For instance, we commission partner companies to analyze unstructured blocks of text and use SPSS software to process quantitative data.

A large arsenal of tools and a flexible approach allow us to study any market niche, however complex or small it may be, track communication trends, examine events, plan campaigns and do many other things that traditional market research can’t accomplish.

As a result, you get a detailed report in an easy-to-understand format combining text and visuals and with our recommendations on further steps to solve your problem.

Our Awards

Gold AMEC 2021
AMEC team of the year 2021
SABRE Awards 2021
Eventiada IPRA, Silver Mercury
AMEC Awards 2020 Gold and Bronze
AMEC Awards 2017
Gold Quill 2016
AMEC Awards 2016
Digital Impact Awards 2015
AMEC Awards 2015
AMEC Awards 2014