Custom Research
We do exploratory research to try out ideas, gather hypotheses, look for insights and answers to strategic questions which is impossible to do using standard methods.
Carefully tailored to your needs, however complex they may be, such research helps develop or adjust your communication strategy or find a solution to a specific problem. It is usually done once or every 2-4 years, instead of on a regular basis, and helps make further communications more effective and precise.
How is it done?
The point of custom research is not to just monitor print and digital media, analyze the competition’s actions or track changes in the core of loyal customers over a specific period of time. It is much more complicated and the reasons companies do it are usually complex and often unique.
You tell us what you need and we come up with a unique research plan, develop methodology, use various techniques and tools, and conduct preliminary quantitative and qualitative research.
Our Advantages
For instance, focus groups are used to gauge public sentiment, semantic and media analysis to adjust the content strategy and business processes, and speech emotion analysis could be the best way to understand what kind of speaker a person is and what emotions they transfer onto the public.
All this is done by our analysts but also using the latest digital technology when necessary. For instance, we commission partner companies to analyze unstructured blocks of text and use SPSS software to process quantitative data.
A large arsenal of tools and a flexible approach allow us to study any market niche, however complex or small it may be, track communication trends, examine events, plan campaigns and do many other things that traditional market research can’t accomplish.
As a result, you get a detailed report in an easy-to-understand format combining text and visuals and with our recommendations on further steps to solve your problem.
Our Awards
