What is in the news about your company? How often does your name turn up in the Russian media? What is the best way to evaluate the public response to your company's actions in Russia? Monitoring of the press coverage your company receives will help bring answers to these and many other questions. Keeping abreast of what is happening and being able to promptly react and change the situation are the essentials for any marketing and PR specialist.

Monitoring reports are offered in the following formats:

Word or PDF are the most convenient file formats when your objective is to keep track of key articles that refer to the company and adverse coverage. The report can later be used for internal reference by the marketing department for the analysis of PR performance in Russia.
• Clipping best represents the way the article appears in press, including photographs of spokespeople, products, etc. It is most helpful if you need to give an account of your PR activities. The report is easy to use for making various presentations and reports.

To meet client’s purposes and objectives, we offer the following monitoring options:

• by period:
  • daily;
  • weekly;
  • monthly
• by media types in text and clipping formats:
  • business and general interest, text and clipping;
  • glossy magazines, text and clipping;
  • specialty media, text and clipping;
  • newsfeeds/news agencies, text;
  • online media, text and clipping;
  • Russian regional media, text.

In the course of monitoring, various aspects of your company’s PR activity in Russia are evaluated and an overview of quality of such activities is provided based on a careful evaluation of all relevant information collected. The evaluation report outlines the following key aspects of your PR efforts in Russia:

• Tone of coverage (positive/negative/neutral) – the character of the company’s coverage, measures how the company is portrayed in the media and helps make necessary adjustments to its PR activity.
• Key message – the key message conveyed by marketing communications should be explicit; the quality of the key message can be evaluated through expert assessment or by means of monitoring: if the message is explicit and clear to the audience its reaction will contain a direct response to the message.
• Prominence – an important aspect of PR evaluation: the difference between being covered in a headline, lead or the body of an article may be an indicator of the company’s success.
• Media list - list the media outlets that you consider relevant for monitoring your company’s coverage; monitoring also identifies the outlets providing the most coverage of the company, its products and services.
• Personal quotes - who comments and gives opinions on the company to the media is as important as the amount and quality of coverage; being spoken about by an industry expert, representatives of other companies, officials, etc. carries greater significance for the company then a regular consumer’s opinion.
• Type of coverage - the format of coverage received by the company, its products and services (review, news, feature, etc.) can be an indicator of the level of attention to the company and the quality of the company’s PR activity.

We offer both standard and customized reports.

For ease of analysis we offer efficient methods of evaluating your company’s coverage generated by specific events, press releases, etc.