Advertising monitoring provides market intelligence information on where, how and when your competitors advertise and what their budgets are.
Thorough analysis of this data helps size up advertising activities of rival companies, which provides precious information for your marketing department. We monitor advertisements of companies and their brands in various national print publications, including glossy men's and women’s magazines, lifestyle magazines, IT, medicine and other publications. At your request, we can also offer monitoring of any publication not included in our database.

An advertising monitoring report includes the following:

• copies of advertisements;
• statistics on the number of advertisements;
• advertising costs and distribution of budgets by company/product;
• level of outreach to the target audiences;
• target media outlets for the relevant market.

In addition to monitoring the advertising of your competitors, we can track advertisements by your distributors and partners and whether they mention your products, use your logos, etc.

The advertising monitoring report includes summary data followed by a detailed account of advertisements published by the company and its competitors. The information can be structured by product category, brand, media type or other parameter.