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Media list development

The modern media market is large and diverse. Even the narrowest areas of expertise sometimes have dozens of print and online publications and Internet communities covering them. And wider fields of knowledge have thousands of media outlets dedicated to them that differ in audiences and reputation. With this great quantity of media outlets, picking the ones that serve the interests of a PR campaign is difficult.

We offer a special service of media list development. Based on our extensive experience in the Russian media market, we will select the media best meeting the requirements of your PR campaign. We can make various types of media lists grouped by the area of expertise, geography, target audiences, format, periodicity and other parameters in the shortest possible time.

For example, if a company plans a PR campaign targeting children and related audiences and its marketing department is strong and qualified enough to conduct the campaign but lacks capacity to identify a pool of children’s and related media we make a list of media writing about and for children, parents, teachers, etc.

Depending on the purposes of the PR campaign, the list can be limited by the geographical area of the media outlets, age of the audiences or other factors. As a result, the client receives a media list that best meets his campaign’s requirements and enables him to conduct the campaign with maximum effect.

We are sure this service will be of great help to any company planning a major PR or marketing campaign. Not only will it save your time, but it will also help you plan your campaign’s expenses wisely to increase return on investment and improve the campaign’s overall productivity. 

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