That a scandal involving a brand can be a strong blow to a company doesn’t need an explanation. And a single piece of negative coverage is enough to give rise to a campaign in the media targeting a company, a brand or a person. A few words without facts can start a scandal growing like a snowball rolling down a hill being picked up by even usually unbiased media and bloggers. Every minute of delay in such a situation causes irreparable damage to the company’s reputation and eventually results in a devastating financial and psychological blow to the company.

We offer a new service of crisis monitoring representing a package of measures to minimize the consequences of a scandal or a hostile campaign in the media and blogs. The new service offers the following:

• latest news updates;
• assessment of damage that a piece of coverage could cause depending on the influence of its source and its tone;
• story development dynamics;
• tracking of sources of new information;
• recommendations for fixing the situation;
• ability to take well-considered and effective measures to remedy the situation.

Crisis monitoring is conducted in real time with news updates provided daily (or more often as can be agreed) during peak periods. Analytical reports showing how the situation has been and will be developing are provided weekly.

We are sure that crisis monitoring can be of great help to companies facing objective or personal problems in how they are covered by the media. If you can’t escape a crisis we will help you control it and reduce the damage.