Media monitoring and press clipping are important parts of PR analysis and any serious marketing research. Quality monitoring is not just following what is reported by media but a complex work. Media monitoring means precise identification of your business's position in terms of collective consciousness and professional environment, activities of your main rivals, existing trends and dependence in the business, financial and political life of the society. It is not limited to monitoring media and press clippings, which is only a basis for serious analytical work required to collect and review bits of facts in order to understand the situation and prospects.
We developed a monitoring system based on a thorough understanding of objectives of any media monitoring center and on simultaneous processing of the maximum possible number of sources of up-to-date information, including the following:
- monitoring and analysis of infotainment media
- monitoring of business media
- monitoring of banking media
- monitoring of advertisements, inlcluding those on the Internet, in specialty print publications, etc.
- monitoring of online media
- monitoring of national media
- monitoring of regional media
- monitoring of glossy magazines
- monitoring of television and radio shows
- monitoring of foreign media
Our media monitoring system designed to achieve target result proved to be highly effective helping a company and its clients achieve excellent results in minimal time.
Our monitoring center is ready to keep track, extract, organize required information and analyze it 24x7 and submit it to clients in the form suitable for its further use. This service is available both separately and in a package with PR monitoring and market research services.
Media monitoring is the tracking of media coverage on a required subject. Two principal elements of media monitoring is the context (key words) and the media database (media list).
The context of coverage subject to monitoring is determined with the client in the course of discussing the format of monitoring. We monitor national and regional print publications, online media, and news services. Our media database comprises a large number of national publications specializing in various subjects, including glossy men's and women's magazines, lifestyle magazines, IT and medicine publications and many others. We are also ready to monitor any publication not included in our database at your request. Regional media monitoring helps create a full picture and track of news services gives an opportunity to identify the original source of information.
The outcome of monitoring activities is a structured report with user-friendly navigation and search options. Monitoring reports can be done for any period of time and in any format. We offer both standard and customized reports. Aside from articles found in the course of monitoring, we also offer summaries of articles in English (translated by stuff translators with knowledge of media terms).
Main types of media monitoring:
- Monitoring of client's coverage for prompt response to negative coverage and for purposes of future coverage reporting.
- Competition monitoring aimed to follow activities of competitors, as part of marketing intelligence support.
- Market news reviewing aimed to help understand trends, changes in regulations, etc.
- Archive/retrospective monitoring intended to help sum up full-year results.
- Advertising monitoring aimed to help compare advertising budgets of a client and rival companies and follow advertising activities of distributors.