AMEC Summit 2019

The 2019 AMEC Global Summit on Measurement in Prague, Czech Republic, May 21-23 traditionally drew the world’s leading companies and experts in media analysis and measurement, and communications. The conference’s theme was Analytics, Algorithms and Augmentation: Measuring the Value of Communications. The programme included analytics and measurement best practices within the communication funnel and also research and actionable insights.

As a member of AMEC in Russia, PR News entered the 2019 AMEC Awards (presented during the summit) for the seventh consecutive year and was subsequently shortlisted in Best Use of Integrated Communication Measurement/Research. Previously PR News won АМЕС Bronze for Best Use of Measurement for a Single Event in 2015 and AMEC Silver for Best Use of Integrated Communication Measurement/Research in 2017.

The International Association for Measurement and Evaluation of Communication (AMEC) is the world’s largest media intelligence and insights organization, representing companies and practitioners who provide media evaluation and communications research. AMEC currently has more than 160 members in 86 countries.